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Adding camera movement to your video can elevate your production value from amateur to professional.  But be careful, simply moving the camera while filming can be tricky and turn viewers away, if not done correctly.

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Your recruitment video library should reflect the true culture and environment of your organization. This is why we choose to work without scripts. An over-produced marketing piece with a canned message is not going to give candidates what they are really looking for - a genuine understanding of whether or not they are a good fit for your company.

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One of the most critical parts of film and photography is to understand the relationship between lighting and color, also known as color temperature (measured in Kelvin or simply K).  At the most basic level, outside light (or daylight) is blue, while indoor incandescent light bulbs are orange.

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YouTube is an incredibly easy platform to use when looking for a simple, yet effective video player. Now that it’s owned by Google, it should be no surprise that videos on YouTube rank pretty well in organic searches (If you aren’t familiar with Search Engine Optimization, you should check out this article). You can also use the platform for free, and who doesn’t love that?

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If you have been even remotely paying attention to the media over the last week, you knew that yesterday was a big day for our lunar buddy in the sky. Last night marked the super blood moon lunar eclipse, a sign not seen since 1982 and one that won’t be seen again until 2033.

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I came across an interesting topic recently dealing with emotional identity and branding. I’ve included an excerpt from the MIT Sloan Management Review for you

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The backbone of any solid recruitment strategy includes a well thought out message and targeted audience. It’s not about reaching and attracting everyone.

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I was told a long time ago, when I was just starting in the video business, that

“video would be easy if it wasn’t for audio!”

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Companies are constantly looking for ways to better engage talent and effectively qualify interested candidates. The better we get at this process, the more streamlined we make our recruitment efforts. And, who doesn’t want that?

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I was recently approached by a tourist while shooting footage in New York City. He asked, “if you could give one tip to someone on how to take a better picture, what would it be?”

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There are so many things to consider when putting together your employment video. What do you focus on? Who should be in it?

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Even the most beautiful employment video will fall flat on it’s face without a compelling storyline. That’s why it is crucial to select the right participants.

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Picture being stuck on the couch while your beloved Aunt Mildred recaps the two hour story of how she and your mother once snuck into a rated R movie…

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Ask a few people near you what it’s like to work for Google. You’ll probably hear words like “innovative, collaborative, techie, cool, open” and thecrazy part is that the people you asked probably have never even worked at Google.

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Imagine yourself as one of your prospective candidates. You’ve just arrived at your organization’s career site and start clicking around.

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Imagine this—your most recent recruiting video has gone viral.

Views jump from hundreds to thousands. Social shares continue to increase, and suddenly you’re being featured on sites like Gawker and CNN.

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When it comes to recruiting, more and more companies are using online video as a key part of their employment marketing strategy. In turn, they’re seeing some significant candidate results.

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At Hire Story, we produce a lot of employment videos for our clients. As part of that process, we also do a few things to help our clients get exposure for those videos.

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Using video to communicate with prospective candidatesis an effective way to engage job seekers to learn more about your company and its opportunities.

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An employment video can help strengthen your recruiting strategy by sharing your employment story and engaging job seekers to learn more about your organization.

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There is always some new “latest and greatest” in the world of recruiting. Some trends are over as fast as they start (remember job fairs on Second Life?)

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If your organization is looking for a way to amp up its recruiting brand and improve candidate quality, it may be time to consider incorporating video into your recruiting and hiring processes.

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Today, video is the leading medium for spreading information online. In fact, watching videos outranks any other online activity, making it an ideal medium for corporations to communicate their message.